Looking for the best haircare dupes for luxury brands? This hub brings together trusted shampoo, treatment/mask, and styling dupes — compared by ingredients, performance, hair type, and real-world results.
Our core luxury haircare brands include Olaplex, Kérastase, and Dyson Hair, alongside rising favorites like Moroccanoil and Briogeo.
Best Shampoo Dupes
Find shampoo dupes that cleanse without stripping, support scalp balance, and leave hair soft and manageable — without the luxury price tag. We compare cleansing strength, finish, and hair-type fit (oily scalp, dry ends, color-treated, and more).
See all shampoo comparisons (Luxury vs Dupe) →
Best Hair Treatment & Mask Dupes
From bond-repair treatments to deep-conditioning masks, these dupes are compared by key ingredients, slip, softness, frizz control, and long-term breakage improvement.
See all treatment comparisons (Luxury vs Dupe) →
Best Styling Product Dupes
Discover styling dupes for heat protection, smoothing, volume, and shine — compared by hold, finish, buildup, and how well they perform in real routines.
See all styling comparisons (Luxury vs Dupe) →
Popular Luxury Haircare Brands & Their Dupes
Browse dupes by brand — ideal if you already know the luxury product you want to match with a more affordable alternative.
Best of & Trending Haircare Dupes
These are the most searched, most shared, and most talked-about haircare dupes right now — based on TikTok trends, product launches, and real user demand.
- TikTok Viral Hair Dupes (Trending Now)
- Best Haircare Dupes Under $20
- Best Dupes for Damaged Hair (Repair & Bonding)
Want more brands? Browse the complete list of haircare brands and their dupes.