Do you ever wonder why makeup is so expensive? It’s like they sprinkle gold dust into every little pot and tube. I’m not here to knock anyone’s hustle, but sometimes it’s nice to find more affordable options that feel like they’re pampering your skin without emptying your wallet. That’s where makeup dupes come into play. So, let’s chat about the trending makeup dupes on Google right now.
What is a Makeup Dupe?
Dupes, short for duplicates, are products that are nearly identical to more expensive or high-end versions. These aren’t shady knock-offs; they’re genuine alternatives that perform almost as well, if not just as fantastically, as their pricey counterparts. And the best part? They save you a bundle while still letting you experiment with looks. Win-win, if you ask me.
Why Are Makeup Dupes Popular?
We’re living in an age where social media influences almost every decision we make, including beauty choices. Instagram, TikTok, and YouTube stars often spotlight expensive products, but then the rest of us think, “Wait, isn’t there a cheaper version? Somewhere?” Cue the dupes.
Dupes ride on the coattails of these high-end products but bring the price within the realm of the mortals. They are particularly popular because:
- Affordability: Who doesn’t want to save a little cash?
- Accessibility: You can find dupes at your local drugstore or easily online.
- Quality: Many dupes match or even surpass the performance of their high-end twins.
Emotional Connection
Admit it, finding a good dupe feels like finding buried treasure. It’s more than just makeup; it’s a mini-victory in the quest for beauty without bankruptcy. Sharing these finds can even create a sense of community; someone else squealed with delight when they found out a $10 lipstick could mimic a $40 one.
Top Trending Makeup Dupes for 2023
Let’s get down to the nitty-gritty. Here are some of the hottest makeup dupes trending on Google right now.
Foundation Dupe: Estee Lauder Double Wear vs. L’Oreal Infallible Fresh Wear Foundation
The Estee Lauder Double Wear foundation is beloved for its long-lasting, full-coverage finish. But at approximately $45 a bottle, it’s not exactly attainable for everyone.
Dupe: L’Oreal Infallible Fresh Wear Foundation
Price: About $15
Some might say the L’Oreal Infallible Fresh Wear Foundation is the superhero without the cape. It delivers a long-wearing, medium-to-full coverage and feels light on the skin. Plus, it’s easier on the budget.
Comparison Table:
| Feature | Estee Lauder Double Wear | L’Oreal Infallible Fresh Wear |
|---|---|---|
| Coverage | Full | Medium-to-Full |
| Longevity | 24 Hours | Up to 24 Hours |
| Finish | Matte | Natural Matte |
| Price | $45 | $15 |
| Skin Type | All Skin Types | All Skin Types |
Concealer Dupe: Tarte Shape Tape vs. e.l.f. 16HR Camo Concealer
The Tarte Shape Tape concealer is a cult favorite for its full coverage and long-lasting power. But at around $27 a tube, it might not be everyone’s go-to.
Dupe: e.l.f. 16HR Camo Concealer
Price: About $6
This e.l.f. concealer has won over many fans by mimicking Tarte’s consistency and coverage. It’s full coverage, blends well, and, yes, it’s incredibly affordable.
Comparison Table:
| Feature | Tarte Shape Tape | e.l.f. 16HR Camo Concealer |
|---|---|---|
| Coverage | Full | Full |
| Longevity | All-day wear | Up to 16 hours |
| Finish | Matte | Semi-Matte |
| Price | $27 | $6 |
| Applicator | Large doe-foot | Large doe-foot |
Lipstick Dupe: MAC Ruby Woo vs. Maybelline SuperStay Ink Crayon in “Hustle in Heels”
MAC’s Ruby Woo is possibly the most iconic red lipstick ever. It’s the kind of red that transforms any look, and with such power comes a price tag of about $19.
Dupe: Maybelline SuperStay Ink Crayon in “Hustle in Heels”
Price: About $9
While not exactly the same formula, “Hustle in Heels” is a gorgeous red that mimics the vibrancy of Ruby Woo. And it’s a hundred percent easier to apply due to its crayon format.
Comparison Table:
| Feature | MAC Ruby Woo | Maybelline SuperStay Ink Crayon |
|---|---|---|
| Shade | Bright Blue-Red | Vibrant Red |
| Texture | Matte | Matte |
| Longevity | 8 Hours | Up to 8 Hours |
| Price | $19 | $9 |
| Ease of Application | Regular Lipstick Bullet | Crayon Format |
Eyeshadow Palette Dupe: Anastasia Beverly Hills Modern Renaissance vs. Wet n Wild Color Icon “Rosé in the Air”
The Modern Renaissance palette by Anastasia Beverly Hills has the perfect shades for every kind of eye look you’d want to create. But its $45 price tag could have some reconsidering.
Dupe: Wet n Wild Color Icon “Rosé in the Air”
Price: About $6
“Rosé in the Air” offers a surprisingly similar shade range, and while the pigmentation might not be identical, it’s an impressive contender for a fraction of the price.
Comparison Table:
| Feature | Modern Renaissance | Rosé in the Air |
|---|---|---|
| Number of Shades | 14 | 10 |
| Finish Variety | Matte and Shimmer | Matte and Shimmer |
| Price | $45 | $6 |
| Pigmentation | High | Medium |
| Blendability | Excellent | Very Good |
Highlighter Dupe: BECCA Shimmering Skin Perfector vs. ColourPop Super Shock Highlighter
BECCA’s Shimmering Skin Perfector is often lauded as the holy grail of highlighters. But, at roughly $38, it’s a splurge item for sure.
Dupe: ColourPop Super Shock Highlighter
Price: Around $8
The ColourPop Super Shock Highlighter offers that striking glow we all chase, with almost the same intensity. Plus, it has a creamy texture that makes application a breeze.
Comparison Table:
| Feature | BECCA Shimmering Skin Perfector | ColourPop Super Shock Highlighter |
|---|---|---|
| Shade Options | Wide Variety | Wide Variety |
| Texture | Powder | Cream-to-Powder |
| Intensity | High | High |
| Price | $38 | $8 |
| Ease of Application | Excellent | Excellent |
How to Find Your Own Dupes
Alright, so maybe you’ve got a holy grail item I didn’t cover, or perhaps you’re curious about other types of makeup to find cheaper alternatives for. Here’s how you can scout out your own dupes.
Ingredient Labels
One of the best ways to find dupes is to compare ingredient lists. Many high-end and drugstore products share principal ingredients. Match a few of those main components, and you’re likely to have found a dupe.
YouTube Tutorials
Beauty influencers are usually first in line to discover and test dupes. Look up videos from trusted personalities who are known for their honest reviews. See how the dupes hold up in real-world scenarios.
User Reviews and Forums
Sites like Reddit and beauty forums can be goldmines for discovering affordable alternatives. Users love sharing their affordable finds and offering personal testimonies.
Swatch Comparisons
Swatches can reveal a lot about the similarities between two products. If you can, swatch the high-end product in a store, capture a photo and later compare it with more affordable options.
Benefits and Drawbacks of Using Makeup Dupes
Benefits
- Cost Savings: The most obvious perk is the savings. You can stretch your beauty budget further, allowing for more experimentation.
- Accessibility: Many dupes are from brands you can find in any drugstore or major retailer.
- Performance: Many dupes perform just as well, offering quality without the price tag.
Drawbacks
- Ingredient Quality: Some dupes may use inferior ingredients, which could affect both performance and skin health.
- Shade Range: High-end brands often have a more extensive shade range, making it easier to find the perfect match.
- Longevity: While many dupes compete admirably, some might not last as long as their expensive counterparts.
Are Dupes Ethical?
This is a tricky area and depends on your perspective. Some view dupes as democratizing beauty, enabling everyone to enjoy the latest trends irrespective of their budget. Others argue it undercuts the innovation and artistry of high-end brands. It’s a grey area without a definitive right or wrong.